Nicotinell
The brilliance behind cigarette advertising, especially Marlboro, was to make smoking appear sexy and cool. We took the same approach to quitting and launched the Lose The Smoke Keep The Fire campaign for Nicotinell gum.
The brilliance behind cigarette advertising, especially Marlboro, was to make smoking appear sexy and cool. We took the same approach to quitting and launched the Lose The Smoke Keep The Fire campaign for Nicotinell gum.
