Vesicare
As a creative we all play the cards were dealt. So setting out to create an engaging integrated campaign for Vesicare - a drug for people who suffer from an overactive bladder, the dealer (account executive) didn’t exactly hand us a choice Red Bull or Nike assignment.
But what we did manage to craft was the breakthrough “Pipe People” campaign. The “Pipe People” theme inspired dozens of high profile TV spots, an online talk show, and an App that helped OAB sufferers take control of their condition and enhance their lives. The campaign gained an impressive 19% market share over rival Detrol and won a ton of industry accolades, including a ‘Sustained Success’ Effie, a first for the health and wellness category.
